Is Facebook a positive or negative influence on society - and does the company, or indeed anybody in a position to enact any type of change, actually care either way?
This question has been posed by many research reports and academic analyses over the years, but seemingly, the broader populous, at least in Western nations, really hadn't give it a lot of consideration until the 2016 US Presidential Election, when it was revealed, in the aftermath, that foreign operatives, political activists and other groups had been using Facebook ads, posts and groups to influence US voter activity.
Suddenly, many realized that they may well have been manipulated, and while The Social Network has now implemented many more safeguards and detection measures to combat 'coordinated inauthentic behavior' by such groups, the concern is that this may not be enough, and it could be too late to stop the dangerous impact that Facebook has had, and is having, on society overall.
Facebook's original motto of 'move fast and break things' could, indeed, break society as we know it. That may seem alarmist, but the evidence is becoming increasingly clear.
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