As the CEO of Facebook, a business that has the attention of billions of people, Mark Zuckerberg has incredible power.
And that’s what makes the Facebook chief executive “the most dangerous person in the world,” New York University Stern School of Business professor Scott Galloway said on “Bloomberg Markets: The Close” on Wednesday.
Galloway, who teaches marketing and is a self-made millionaire entrepreneur, made the comment while discussing Facebook’s move to integrate the messenger services of the various platforms it owns: WhatsApp, Instagram and Facebook Messenger. (Facebook bought Instagram in 2012 and WhatsApp in 2014.) While customers will still be able to use all three messenger apps individually, the three services will all be running off of the same back-end technical infrastructure when Zuckerberg’s plan is completed, either by the end of this year or in early 2020.
“Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram and the core platform, Facebook, such that he has one communications network across 2.7 billion people,” Galloway said in the Bloomberg interview. “What could go wrong?”